Asia’s ‘kidults’, with money to spend, redefine market for toys and games
The hobby toy industry’s commercial value is growing around the world, hobbyists and experts say, driven by ‘kidults’ with purchasing power.
- The hobby, toy and collectibles industry’s commercial value is growing, hobbyists and experts say, driven by ‘kidults’ with purchasing power
- Kidult hobbies aren’t just child’s play. They’ve spawned business and tourism opportunities, with investors now also looking to get into the game