Actress Cameron Diaz's new role is not starring in a Hollywood blockbuster - it is being the 'ambassador' for Tag Heuer's new Link Lady collection. Diaz joins tennis player Maria Sharapova and golfer Suzann Pettersen as one of the three female 'ambassadors' for Tag Heuer.
'We were looking for a lady who is world famous for her style, but at the same time fits the brand image,' says Jean-Christophe Babin, CEO of Tag Heuer. 'We found in Cameron Diaz the right balance of sophistication, style, inner strength and determination.'
Babin thinks Diaz's versatility - the actress is equally at home in quirky indie films such as The Last Supper and romantic comedies such as There's Something about Mary - mirrors that of the Link Lady. 'Link Lady is a very dressy product, yet if you wear it with
T-shirt and jeans it will be just as fashionable, whereas Diaz can be an elegant actress on the red carpet and the next morning you can find her surfing in San Diego,' Babin says.
A tribute to beautiful women with a rebellious streak, the Link Lady line features a quartz movement and is available in two sizes, 29mm and 34.5mm. The round cases are reminiscent of river stones while the periphery of the dial has a light concentric guilloche. Water-resistant up to 100 metres, the watches display the date at 6 o'clock and have the 'Link' lettering printed on the dial.
Women who don the Diamond Star watch from the Link Lady collection, which boasts 192 diamonds and is in 18ct 5N rose gold, won't go unnoticed. The version, with Link Lady Watch (29mm) and 1 Row Diamond Bezel Diamond Dial, features the polished stainless steel fixed bezel with 47 top Wesselton diamonds. Its dial is embellished with 11 top Wesselton diamond indexes.