Bling it on! King Fook's 'naughty princess' makes flash entrance with millions of dollars of jewellery

PUBLISHED : Thursday, 10 May, 2012, 12:00am
UPDATED : Thursday, 10 May, 2012, 12:00am


Rocker-actress Josie Ho Chiu-yee has renewed her contract as brand ambassador of King Fook Jewellery Group in style.

Ho turned up for the signing ceremony on Monday at the King Fook store in Queen's Road, Central, in a white open-top Lamborghini, escorted by men on motorbikes - and certainly grabbed the attention of passers-by.

She looked happy to be signing up as ambassador for the third year running, and for the heiress it's never going to be just for the fat pay cheque. She says she also enjoys working with the creative minds behind the marketing campaigns.

The new campaign has a 'naughty princess' theme, which suits Ho perfectly. She arrived in a rock chick-but-girly black dress and red high heels. She was also wearing an Alain Philippe watch and, of course, jewellery worth millions of dollars.

For the campaign, King Fook hired designer Joanna Ho as stylist and Joel Chu as creative director. Josie Ho updated her weibo account later in the day, calling the team a creative 'golden triangle'.

The 37-year-old went on to compare the jeweller's creativity and originality to a spectacular movie and a wonderful piece of music.

'A masterpiece gives everyone an awesome sensation that makes you want to take it home and treasure it,' she added.