A sense of serenity, space and symmetry
In an exclusive area of west London, with riverside walks and acres of greenery, residents of Bridgeman House will enjoy the tranquillity of country living, while still being within easy reach of all the action and excitement that typifies the modern urban lifestyle.
As part of the prestigious Kew Bridge West development, the new nine-storey building faces on to a gated inner courtyard, which is classically landscaped and reflects the natural green setting of Kew itself. In terms of design, the architects have incorporated strong angular lines and extensive glazed balconies, providing a sense of serenity, space and symmetry.
'It is a style that truly says 'statement living',' says Tim Gawthorn, associate director of Jones Lang LaSalle. 'All of the homes benefit from a high-quality design and finish. The interiors are planned to maximise light and benefit from a carefully considered palette of complementary colours and materials.'
Bridgeman House offers a choice of one-, two- and three-bedroom apartments and penthouses, with estimated completion early in 2015. All 35 units come with generous outdoor spaces in the form of their own terrace or balcony, and the orientation and layout emphasise views and privacy. According to Gawthorn, the guiding principle has been to provide a tranquil, traffic-free environment, while ensuring that fittings and amenities match the highest standards. The kitchens are fully custom-designed and allow for a choice of finishes. Cabinets can be in dark-stained oak, a bleached oak style, or a high-gloss white to complement the tiled flooring. There are square-edge laminate worktops, a stainless-steel sink, glass splash backs, and a full range of integrated appliances. These include a Smeg single oven and four-ring hob, full-height fridge freezer, dishwasher and extractor hood.
The bathrooms and en suites project a similar quality and attention to detail. Walls and floors are fully tiled, white sanitary ware is by Villeroy & Boch, and brassware for taps and other fittings is supplied by leading designers such as Hansgrohe. Large frameless glass showers and a concealed cistern create a feeling of space, and heated walls will add a new level of warmth and comfort.
Every apartment will have carpets in the hallways and living/dining areas, and a utility cupboard to accommodate a washer-dryer. The plans also call for electric panel heaters in all the principal rooms, along with trickle vents in the apartment windows to allow for a healthy flow of clean air. 'Upgrade packages are available - at an additional cost and subject to building progress - and include appliances, work surfaces, flooring and wardrobes,' Gawthorn says. Owners might opt for touch-control dimming in the living room and master bedroom, timber-effect floors, chrome sockets and switches, and an integrated wine cooler and coffee machine as extras.
Without upgrades, they will already have recessed downlights throughout, plus multiple outlets for telephone, broadband and satellite TV. For security, there is a hands-free video door-entry system linked to the building entrance and 24-hour CCTV monitoring public areas within the development. To promote environmental practices, there will be two electric car-charging points in the underground car park, a cycle store and a car club to facilitate shared use of vehicles.
'The management company will be responsible for maintaining all communal areas, while the concierge will assist with everyday needs such as deliveries, the ordering of taxis, or arranging dry cleaning,' Gawthorn says. 'The service desk in the lobby will also act as a general information centre about the development, the district, or what's going on in London.'
With prices for Bridgeman House apartments starting from GBP295,000 (HK$3.7 million), Gawthorn expects interest from prospective buyers in Hong Kong. They are already attuned to the attractions of London's property market, with its steadily escalating values, good rental returns of about 5 per cent, easy financing, and uncomplicated transactions. Exchange rates also favour overseas-based purchasers.
'London residential property continues to outperform other asset classes in Britain,' Gawthorn says. 'Capital values are forecast to grow by up to 30 per cent by 2015 and rental yields have grown more than 10 per cent in the last year. With free furniture and legal fees included, we expect interest from seasoned investors and those who need a London base.'