Soccer fans grab specs for 3-D feast
Soccer fans are scrambling for cinema tickets to watch the European Champions League final in 3-D for the first time.
The match between Bayern Munich and Chelsea kicks off early tomorrow morning. The showdown in Munich will be screened in eight Hong Kong cinemas at 2.45am, with seats costing HK$250 each.
UA Cinemas, which has scheduled five houses in three cinemas to show the match, said last night that it had sold more than 80 per cent of tickets.
The company is expecting a full house at all the showings. UA Cinemas said: 'The reaction is very good. We have opened two more houses in iSquare [in Tsim Sha Tsui for the final].' Alcohol will be sold only at its iSquare cinema.
Another cinema operator, Broadway Circuit, could not be reached for comment last night.
But its website showed the football screening at Palace IFC was almost full, while two other locations were half full.
Chelsea are aiming to win their first Champions League title in Bayern Munich's Allianz Arena.
The London side previously appeared in the final in Moscow in 2008 against arch-rivals Manchester United - the first all-British final in the tournament's history - but they lost in a penalty shoot-out.
The German side is chasing its fifth European title.
This year's final will not be the first 3-D football match screened in Hong Kong cinemas. About 18 of the 2010 World Cup's 25 games were shown in 3-D in the city.
UA Cinemas also showed the Wimbledon tennis finals last year.
Tonight's match can be seen at the Multiplex Cinema JP Causeway Bay, Broadway Cyberport, Palace IFC, Golden Harvest Mongkok, UA iSquare, UA Megabox, Palace apm and UA Tuen Mun Town Plaza.
Commentaries in English will be provided.
Cable TV, which initiated a partnership with the cinemas to show the match in 3-D, will also be showing it in 3-D on channel 204 and 2-D high-definition on channel 201.
It will also be shown in standard definition on channels 61 and 64.