Rubber Candy bag turned into 'a piece of art' in installation performance at IFC Mall

PUBLISHED : Monday, 21 May, 2012, 12:00am
UPDATED : Monday, 21 May, 2012, 12:00am


The Candy Brissima tour by Italian brand Furla made its Hong Kong stop at the IFC Mall in Central on Thursday.

Created by Italian artist and performer Sissi, the centre of the installation performance is the brand's iconic rubber Candy bag. Mimicking a production line at work, four students from the Hong Kong Design Institute wearing laboratory coats worked together to mix and match various elements they took from a backdrop where they were hung - be it fluffy feather, chunky chains or animal skin base the artist designed - with different Candy bag bodies.

'It's a way to present how creative our brand is. It's the perfect way to show that the Candy bag can be a piece of art,' said Furla's CEO Eraldo Poletto.

'Sissi's very close to the brand - she's a very colourful, happy person. She's got a lot of creativity and positive energy which is what Furla's all about.'

Fashion icon Hilary Tsui Ho-ying, Taiwanese actress Annie Liu Sum-yau and TVB actress Aimee Chan Yan-mei were then invited on stage to create their ideal prototype with the help of the four students. Liu and Chan went for red feather and blue leather respectively for a feminine touch to their Candy bag while Tsui picked some edgy embellishments to attach to her bag, looking over-the-top as she liked it.

Other guests who weren't so lucky to have a customised version just yet - which Poletto tipped would be his next step - coveted the four new special editions launched during the event.