A wedding day is a pivotal moment in a couple's life and, with the passing of time, photographs of the event may largely be how it is remembered.
These days though, wedding photography can be a complex concept. Video recordings, photojournalism and personal websites are becoming an increasingly popular addition to the traditional point-and-shoot version of capturing the day's events.
And some couples are even going so far as to theme their wedding photography sessions to create customised images of their day.
'8RON has tried some breakthrough thematic wedding photographs,' says Byron Ho, creative director at 8RON, a web, photography and multimedia-consulting firm that tailor-makes wedding imagery for clients.
'We find special shooting styles and views, showing their very unique temperament in a romantic and stylish way,' Ho says.
Themes are inspired by each couple's story and their memories leading up to their wedding day, with photographer and stylist often using accessories and props to create idiosyncratic images from a traditional ritual.