Picture a user of a mobile gadget, and a young person usually springs to mind.
But the telecommunications industry should take advantage of the as yet uncultivated 'silver-haired market', the chief of a social enterprise that manages emergency call services for the elderly says.
'In the past, when we thought up a marketing strategy, we thought of young people,' said Irene Leung Shuk-yee, who left her job as a marketing executive in a telecommunications firm this year to become chief executive of the Senior Citizen Home Safety Association.
'Connectedness is something that elderly people also need. Staying connected gives them peace of mind.'
Despite the ageing population - more than one in six Hongkongers is 65 or above - local businesses had largely overlooked their needs, Leung said.
She said telecommunications companies should include them when they designed their products.