Feminine streak

PUBLISHED : Friday, 01 June, 2012, 12:00am
UPDATED : Friday, 01 June, 2012, 12:00am


Alison Tam owns Pretty Dangerous, a jewellery stockist known for its chunky, grungy accessories. So what's with all this feminine clobber in the would-be rocker's wardrobe?

'I get this a lot,' says Tam at her spacious condo in the Mid-Levels. 'People see the jewellery and ask: 'How come you are so girlie?''

Tam, who comes from a public relations background, started Pretty Dangerous last autumn and stocks brands such as Annika Burman, Deva Rose and Guillaume.

Her wardrobe, which she shares with her husband, takes up half the space in the main bedroom. Her jewellery pieces are on display racks in another room.

Tam has a kaleidoscope of dresses in her closet. The floral cami dress from Anna Sui that she's wearing is one of her favourites. Others include a colour-block one piece from Miu Miu, a Marc Jacobs dress with yellow stars and stripes, and a sequinned number from BCBG.

'I usually go for things that are quite plain, but with a little twist. I'm not a big fan of things that are too out there,' she says.

Her clothes are a mix of high street and designer brands, but Tam is most particular about her shoes. This can be seen in her Alexander Wang buckled ankle booties, shimmering Christian Louboutin peep-toe pumps, strappy Sergio Rossi sandals and Alexander McQueen golden leaf booties. Her favourites are Miu Miu double-buckle, lace-up Mary Janes in black, white and gold.

'I bought them in the summer. I literally had to hunt them down in London. In Hong Kong I just couldn't find the right combination of colours,' she says.

Her jewellery box paints a completely different picture. Packed with hefty, eye-grabbing statement pieces, the hoard reveals vintage finds from markets in London and hip boutiques in the Harajuku area of Tokyo.

Think scooter bracelets with moveable wheels from Pure Dead Brilliant and a space-rock looking chunky pendant from Guillaume. Her wedding band is a diamond-adorned leopard ring.

'I figured I might as well pick up something that reflects who I really am,' she says.

But her real soft spot is for skull jewellery. 'It would be a lie if I said I don't have a lot of skull stuff - pendants, bracelets, rings ... you name it, I have it,' she says.

'I have a pair of gold, glittery skull tights and paintings of skulls.'

It's the contrast that fascinates Tam and is what motivated her to open her own jewellery business last year.

'That's the main thing; I want people to experiment more. I know a lot of people say: 'I don't think I can pull that off',' she adds.

'I don't have 20 tattoos - I find that too much, but it's great to explore out of your comfort zone and have fun with jewellery.'