Oasis provides calm amid bustle
Inspired by London's traditional garden squares, the new development at 375 Kensington High Street is set around a secluded courtyard landscaped with trees, lawns and water features. The aim is to create a sense of community and an extra touch of exclusivity in what is already one of West London's most sought after areas.
Residents of Bridgeman House, on the northeast side of the square, will enjoy their own oasis of tranquillity. Buyers can think in terms of having not just an enviable home but also a garden with all the space and scope it affords.
'In our view, these are some of the finest new apartments and penthouses in London,' says Peter Murray, lead director at Jones Lang LaSalle. 'The homes now available provide a unique opportunity, offering the very best in modern city living at a truly prestigious international address, which will appeal to a global audience.'
Bridgeman House has 95 apartments with one, two or three bedrooms, plus several spacious penthouses. Potential buyers based in Hong Kong will be able to take advantage of an exclusive sales period ahead of the launch in Britain. Most units have a private terrace or sky garden and developer Berkeley Group has insisted on the highest standards in terms of materials, interior finishes and maintaining a general feeling of opulence.
The properties range in size from 511 sq ft to 1,331 sq ft and each one will showcase a high level of design and the latest technology. 'The development will also offer the very best in support services and facilities, good enough to rival any five-star hotel,' Murray says.
Standard features include composite stone floor finishes in the hallways with contrasting marble borders, veneer internal doors and fitted or built-in wardrobes. There is underfloor heating, comfort cooling to certain areas, an integrated home network system and wiring for sound throughout.
The specifications for each kitchen allow for a choice - subject to cut-off dates - of high-gloss lacquer or timber veneer finishes. These will complement the stone or granite work surfaces and laminate timber flooring. A comprehensive range of appliances by Miele will include a multi-function single oven, microwave, touch control induction hob, fridge-freezer and dishwasher. Depending on layouts, an integrated washer-dryer will be installed in the kitchen or in a separate utility cupboard.
For bathrooms and en suites, the use of marble and stone tiling will create the ambience of a luxury spa. There will be underfloor heating, Swarovski crystal lighting and an LCD television above the bath in master en-suites. Sanitary ware by Villeroy & Boch, chrome fittings by Dornbracht and bespoke vanity units will add the final touch.
Meeting contemporary needs, all apartments will have a TV, telephone and data points in principal rooms and bedrooms. Low-voltage downlighting and dimmer controls will help to conserve energy, while hot water will come from a metered communal system.
'In terms of security, Bridgeman House will have a video entry system that can be viewed by a handset or screen in each apartment,' Murray says. 'A CCTV system will monitor the entrance lobby, common areas and underground car park on a 24-hour basis.'
To tune up or wind down, residents can make full use of the superbly appointed leisure facilities. These include a spa, sauna and swimming pool plus a well-equipped fitness studio with amenities for different exercise regimes and personal training. Close by is a private cinema and, for those who can't always leave work in the office, there is a state-of-the-art business suite with all the digital links and devices needed to keep in touch with contacts and developments around the world.
'Top-quality concierge services are going to be provided by personnel from Harrods Estates,' Murray says. 'They are ready to help with any kind of day-to-day domestic requirements, from arranging dry cleaning or laundry to booking tickets and transport or co-ordinating deliveries.'
As all units at 375 Kensington High Street will come with a full 10-year build warranty and be offered on a 999-year lease, Murray expects strong interest from overseas investors. Underpinning this are low interest rates, generally favourable exchange rates, the prospect of good rental yields and the steady capital appreciation of luxury residential properties in London.
'Bridgeman House is part of an ongoing success story,' he says.