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Popular app can give TV coverage a shot in the arm

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Why you can trust SCMP
Alan Aitken

Are we watching a cultural revolution in Hong Kong racing - perhaps even world racing - with the Jockey Club's racing simulator app?

Many will see that proposition and respond that, yes, it's something younger and cooler that puts racing more in touch with a generation which is more tech savvy and lives inside its smart phones and their technological gimmicks.

And to a large extent, that viewpoint is correct, but that isn't where we are coming from for this column.

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No, we are thinking of a different cultural revolution - one dealing with the almost unheard of recognition in this part of the world that horse racing does lend itself to analysis, and the Race Simulator threatens to lift it beyond the realm of no or go, brake or accelerator as the only factors that influence the results.

According to chief executive Winfried Engelbrecht-Bresges' blog on the Jockey Club website, there have been more than 110,000 downloads of the predictive app since its launch.

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Now that number isn't going to scare the people at Angry Birds or the designers of Plague Inc, but it is significant that those who have downloaded the Race Simulator have become impressed, in some cases even obsessed, with the predictive talents of the programme.

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