Lenovo makes list of most reputable firms

PUBLISHED : Friday, 15 June, 2012, 12:00am
UPDATED : Friday, 15 June, 2012, 12:00am


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Computer maker Lenovo is the sole mainland firm to join this year's elite group of the world's top 100 most reputable companies.

Lenovo, the world's second-largest supplier of personal computers, was ranked No 95 in the third annual international survey published recently by the Reputation Institute, a global reputation management consultancy based in New York.

It is the second consecutive year that Lenovo made it to the institute's Global RepTrak 100, a study in which more than 100,000 consumers from 15 countries assess the reputations of the world's most prominent companies and how perceptions about them affect purchasing behaviour. 'This achievement capped the most successful year in company history,' Lenovo said in a statement yesterday.

For its recent fiscal year to March 31, Lenovo's net profit jumped 73 per cent to US$473 million from the previous fiscal year. Revenue grew 37 per cent to a record US$29.6 billion.

Hong Kong-listed Lenovo also posted a record full-year market share of 13 per cent in the global personal computer industry. Its fledgling mobile internet and digital home division, which was set up in January last year, was the fourth-leading smartphone supplier on the mainland, the world's biggest market for mobile phones. This business unit also made Lenovo the No2 media tablet brand on the mainland, behind Apple and its popular iPad.

'In today's reputation economy, what you stand for matters more than what you produce and sell,' said the institute's executive partner Kasper Ulf Nielsen. 'People's willingness to buy, recommend, work for and invest in a company is driven 60 per cent by their perceptions of the company and only 40 per cent by their perceptions of their products.'

The world's top 10 most reputable companies this year are German luxury carmaker BMW, entertainment and electronics conglomerate Sony, media powerhouse Walt Disney, car and truck manufacturer Daimler, technology giant Apple, internet search leader Google, software kingpin Microsoft, carmaker Volkswagen, camera and printer firm Canon and toy maker Lego.

Founded in Beijing in 1984, Lenovo acquired the personal computer division of International Business Machines for US$1.75 billion in 2005. It paid Euro466 million (HK$4.53 billion) to take over German consumer electronics firm Medion and expand its presence in Europe last year. It also invested US$175 million last year in a joint venture with NEC and became the biggest supplier in Japan, the world's third-biggest PC market.


Lenovo's reputation ranking in last year's survey. Firms in the top 100 for the first time include Adidas, Yahoo, H&M, eBay and Pfizer