EMBA programme is just what the 'doctor' ordered

PUBLISHED : Saturday, 16 June, 2012, 12:00am
UPDATED : Saturday, 16 June, 2012, 12:00am



Executives wishing to take a Doctor of Business Administration (DBA) may find the Executive Master of Business Administration (EMBA) programme offered by the School of Business at City University of Hong Kong (CityU) an attractive choice.

Programme director Dr John Leung Wai-keung says students can take DBA courses during their second year of study. 'Many of our students continue to study a DBA in the hope of consolidating their university knowledge, and the programme and their practical experience have given them a short-cut to doing so. Students are able to complete both EMBA and DBA in five years of part-time study,' he says.

The focus of the programme is on business in China and leadership, and offers plenty of exposure to the running of a business on the mainland. There are three residential trips, along with company visits and CEO forums for students to gain an insight on the business world.

Students will be assigned to do 10 days of consultation work for a mainland firm, giving them practical experience on how to give business advice to a company.

'Students will also pay a one-week visit to the University of California, Berkeley and Silicon Valley, to learn about entrepreneurship and international marketing. Finally, there is a study trip in Asia Pacific for students to experience the operation of companies in other countries,' says Leung.

One graduate of the programme, Li Chan-wing, a consultant and veteran media worker, had the chance to provide consultancy with Beijing Airport during his study trip. 'The experience was unbelievable. At the time, Beijing was preparing to host the Olympic Games and I got to give advice on how to handle the huge numbers of visitors during the games,' he says.

Students come from banking, finance, accounting and many other sectors. Most hold manager, director or CEO positions in their companies. 'What sets the EMBA apart from MBA is the quality of the students,' says Leung.

Applicants should have a recognised degree, with second-class honours and at least six years of significant managerial experience. A good Graduate Management Admission Test (GMAT) score is an advantage.

The class size is around 25 and lessons are held on Thursday evenings and Saturday afternoons. Students must take part in class discussions, write reports on their study trip and work on group projects as part of the assessment.

There will be exams for skill-oriented subjects such as accounting and economics.