Businesses in Hong Kong are increasingly realising that going green doesn't have to cost the earth.
From basic waste reduction to long-term strategies on reducing carbon footprints, local companies are addressing their environmental impact at what green groups say is a more meaningful level.
'That is, they have taken at least one more step beyond just sponsorship,' explains Edwin Lau, director of Friends of the Earth.
The green group works with small- and medium-sized enterprises to large multinationals.
'Nowadays, they are quite keen to have their own initiative rather than just giving support to charities or NGOs [non-governmental organisations],' he says.
Larger companies with bigger pockets - banks, airlines, utilities, insurance firms and property giants - tend to take the lead, devising both long- and short-term plans.