Benefiting from an ambitious master plan, which has brought about thoughtful regeneration of south central London, the new Blueprint development draws on traditional design elements while offering a truly contemporary feel.
Standing on the border between the districts of Bermondsey and Rotherhithe, the project consists of two blocks - Cubic and Degree - with easy access to shops, restaurants, recreation and whatever is happening around the city.
'Blueprint is a collection of fashionable one-, two- and three-bedroom apartments, along with a single three-bedroom duplex,' says Peter Murray, lead director of Jones Lang LaSalle. 'Designed as a place in its own right, the development fits in neatly with the rejuvenation of the neighbourhood, paying homage to the area's many surviving Victorian warehouses, yet giving residents a high-quality living environment and green-themed homes.'
More than 80 units will be made available, with work on the first of these expected to be completed in June next year. Prices are set to start from GBP229,500 (HK$2.79 million) and Hong Kong-based buyers will enjoy the advantage of a special initial sales phase.
'Among the attractions for investors are the easy payment terms, 6.5 per cent guaranteed returns on deposits and the fact that every property comes furnished,' Murray says. 'We believe there will be a strong level of interest, bearing in mind how convenient the development is for London's main business districts and many of the city's world-renowned colleges and universities.'
Each block is being built in a varying brick colour, providing a suitable backdrop for the subtly shifting street scene. The buildings also feature recessed windows and balconies, with the architects' intention being to create a sleek warehouse-style elevation that reflects the historic surroundings.
Taking this concept a step further, many of the windows have contrasting brick reveals, another nod to the area's Victorian style and commercial traditions. There is also a landscaped 'pocket park', offering a tranquil outdoor space and a focal point for members of the immediate community.