Masterminds of fashion join forces to host unique personal shopping experience

PUBLISHED : Wednesday, 27 June, 2012, 12:00am
UPDATED : Wednesday, 27 June, 2012, 12:00am


Fashionistas today look beyond mainstream department stores, designer flagship stores and fast-fashion chains for unique pieces that express their impeccable taste. Such an incentive has fuelled the development of aspiring local designers.

The masterminds spearheading fashion labels Magnan & Tse, Mischa, Niin, Sabina Swims, Squarestreet and Tangram joined forces last week and threw a two-day shopping event in Central's Yu Yuet Lai building. Guests enjoyed an intimate personal shopping experience at the studio space where summery garments and accessories were creatively displayed. They also had a chance to meet the designers, and like-minded style mavens seeking inspiration for more fashionable summer silhouettes.

The event benefits the young designers too, some of whom can't afford a stand-alone store.

'Such events encourage creative expression, especially when working together with other creative [minds],' said Jeanine Hsu, of jewellery brand Niin. 'It's great for the exchange of ideas, information and tips for entrepreneurs. To stage an event like is also a limited investment which is good for us emerging designers.'