Mattress marketer shares a million reasons why luxury brand will help you slumber like a baby

PUBLISHED : Monday, 02 July, 2012, 12:00am
UPDATED : Monday, 02 July, 2012, 12:00am

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You might have thought of many ways to spend HK$1 million if you ever hit the lottery jackpot. How does splurging the winnings on a mattress sound?

Brandon Chau Kwok-fung, the son of the late tycoon Kai-bong Chau, is the local distributor of British luxury mattress brand Vi-Spring.

On Thursday, he officiated at the opening ceremony of the brand's boutique in Happy Valley and celebrated with his socialite and celebrity friends at the neighbourhood's racetrack.

Chau says he decided to introduce the mattresses to Hong Kong because he found that they helped solve his difficulties with sleeping. And to showcase the quality of the handmade mattresses, he flew in a veteran Vi-Spring craftsman from Britain to the opening ceremony.

The brand's Diamond Jubilee limited edition mattress, priced at HK$1 million each, was pitched to the guests, who were drinking champagne and enjoying foie gras canapes.

Socialite Cathy Lee Chui Chi-kay received a HK$500,000 cheque donated to the Glamour To Give Charity, which her husband, Martin Lee Ka-shing, and she founded.

Double that sum and you can almost afford the seemingly magical mattress that could make you sleep like a baby.