One of the most anticipated events in the fashion and apparel industry in Hong Kong, the HKTDC Hong Kong Fashion Week for Spring/Summer, returns with a dazzling array of new designs and seminars, offering food for thought for industry players.
Starting today, the 19th edition of the renowned trade show will be held at the Hong Kong Convention and Exhibition Centre until Friday. About 1,250 suppliers and designers from more than 20 countries and regions are showcasing their latest collections to buyers from Hong Kong, the mainland and abroad.
The fair features themed zones, including Brand Name Gallery, Bridal and Evening Wear, Denim Arcade, Fashion Gallery, Garment Mart, Handbags Select and International Fashion Designers' Showcase. In response to the role of fashion accessories in setting trends, the accessories section has been enhanced with the launch of two new zones - 'Salon of Scarves and Shawls' and 'Fashion Jewellery Feast'.
Marcus Scharzenberger, owner of jewellery design house Monkey Forest in Hong Kong, says the event gives him the opportunity to make and maintain connections with buyers.
'We find new customers from all over the world,' he says. 'There are customers that we are still serving.' Monkey Forest makes jewellery with natural materials, such as copper, brass, semi-precious stones and pearls. All pieces are handcrafted and for export only.
Scharzenberger says his company has carved a niche on the mainland. 'Our jewellery is not made by workers, but by skilful artists. People from the mainland have approached us and we also make custom-made [items].'