Contrary to what some might think about public relations (PR) executives, Clara Shek has never been one to sugarcoat or gloss over things. Instead, she advocates a policy of candour and authenticity, which, as MD at Ogilvy PR, she employs in both internal and external dealings.
Why emphasise authenticity?
Some people have a tendency to say things they think others would like to hear, rather than what they really mean. I don't think that's the best way of nurturing a trusting environment - or trusting staff, for that matter. Because if a person doesn't know what people think of him, he ends up having a false sense of security, which inhibits his ability to progress.
That's why I believe in authenticity, in being true to yourself. Ultimately, I think everyone has a great side. It's simply a matter of whether they can discover it.
Has nurturing this culture had its challenges?
I remember giving feedback to one of my subordinates once, which she took very personally. I didn't realise back then that the way I delivered the information might have been hurtful. So I've had to develop more sensitivity about giving feedback.