Now you can have the Mercedes-Benz smell without the high price

PUBLISHED : Tuesday, 10 July, 2012, 12:00am
UPDATED : Tuesday, 10 July, 2012, 12:00am


If you like the smell of a luxurious new car, Mercedes-Benz may fulfil you with a price tag that is surprisingly short of six or seven digits.

The car manufacturer last Friday launched the brand's first men's fragrance to complete the Mercedes-Benz experience for the brand's car owners, as well as those who just want to smell like a Mercedes-Benz coupe.

The olfactory senses of guests, most of them female, were stirred when they experienced the fresh and spicy fragrance with wine and cheese at Cipriani.

Composed by master perfumer Olivier Cresp, the fragrance combines woody notes with a hint of floral freshness, of Calabrian bergamont, lemon essence and Italian mandarin.

The fragrance comes in a stylish bottle that embraces the brand's signature sleek and ergonomic construction, embossed with the brand's three-pointed star on the cap and engraved at the bottom of the clear cylindrical bottle.

Besides the bottles of the eau de toilette, which is available in three sizes, the logo has also made an appearance on a variety of the brand's new products for men, including shower gel, deodorant and aftershave balm.