Paramount leader Deng Xiaoping is supposed to have said that 'to get rich is glorious'.
But in China today, glory comes as an extremely unwelcome adjunct to great wealth.
Entrepreneurs who appear towards the top of the Hurun Report's China rich list have an unfortunate tendency to come a cropper soon afterwards.
Just think of Wong Kwong-yu, founder of domestic appliance retailer Gome, ranked as the richest person in China in 2007 and currently languishing in a prison cell. Alternatively, there was Gu Chujun, boss of Kelon Electrical, or cut flower king Yang Bin, once listed as China's second-richest man. Both are now in jail.
So precipitous have been the falls of many of China's wealthiest tycoons that Ruchir Sharma, head of emerging markets at Morgan Stanley Investment Management, believes that Beijing is enforcing an unwritten policy of deliberately shooting down the country's highest-flying businesspeople.
He may have a point. In a recent study, researchers at the Shanghai University of Finance and Economics examined the effect of a rich list ranking on the careers of entrepreneurs, and on the subsequent performance of their companies.