HOME comforts

Business executives on solo assignments are a key segment of the serviced apartment market, but people forget their needs are just one part of the sector's overall picture.

Such a stereotype overlooks the fact that many residents are in town for multiyear stays, with growing families and a need for the extra space and creature comforts that make it possible to create a real sense of home.

Certain apartment providers make a point of offering larger two- and three-bedroom units - plus luxury penthouses - in configurations suited to work and domestic requirements.

'Our apartment sizes are very generous and attract executives, many with families, who appreciate the spaciousness and the flexibility of layouts for various housing budgets,' says Rene Holenweger, general manager of Gateway Apartments in Tsim Sha Tsui.

He notes that the development's two-bedroom units have more than 1,600 sq ft of living space, while three-bedroom options offer more than 2,200 sq ft. It is easy to adapt space for use as a study, home office, TV room or children's play area - and to change things as priorities alter.

'Small touches offered on a complimentary basis add to the feeling of comfort and convenience,' Holenweger says. 'These include purpose-designed children's furniture and special amenities for babies, which we will provide as and when needed.'