Andy Ann is very much his own man and marches to the beat of his own drum. He is the founder of the successful digital media and advertising firm New Digital Noise and a raft of other web-based businesses, including Hot Media, Hot Mob and Social Med, a Facebook analytical tool that monitors more than 1,000 brands globally.
Ann views boundaries as challenges that need to be overcome. A graduate of the University of British Columbia, Ann soon discovered that his first job with a Hong Kong-based advertising agency was stifling his natural entrepreneurial instincts. His decision to break free came when his boss informed him it would be at least two years before he could make a face-to-face client presentation.
What inspired you to set up your own business?
After leaving college, I soon became disillusioned with my first job. I felt restrained by what I was told I could and couldn't do. Then, the terrible events of 9/11 took place and I thought to myself: life is too short and maybe I should live my life to the full and explore something that I can devote 100 per cent of my passion and energy to.
I decided to start my own business and do whatever I could to provide value to the market and the wider community. I wanted a career and a life that I could enjoy. Incidentally, the same client my former boss said I would have to wait two years to talk to, I was talking to within two months of setting up my own business.
What drives you when you face challenges?