Everyone has been talking about Danny Boyle's opening ceremony for the 2012 Olympics.
In the spirit of showcasing all that is British to a massive international audience, it's no surprise that the British Fashion Council got in on the act.
Key outfits in certain segments of the extravaganza were designed by young British fashion talent handpicked by Suttirat Larlab, Boyle's creative director.
It seems fitting that most fashion studios in London are in the East End, a former industrial area now regenerated by the Olympics, and for years a home to London's hipsters and artists.
Larlab chose three designers - Michael Van Der Ham, Nasir Mazhar and Christopher Shannon - after a tour of studios recommended by the British Fashion Council. The three dressed 350 dancers in a section about the influence of Britain's creative industry.
British fashion's individual style was on display in some clever mixing and matching, clean shapes, fluid sportswear and Mazhar's incredible headpieces.