Designer Eri Utsugi allows her surrealism-inspired, avian-themed fashion show in Central to take flight

PUBLISHED : Friday, 03 August, 2012, 12:00am
UPDATED : Wednesday, 15 August, 2012, 10:56pm


Japanese designer Eri Utsugi was all smiles at the Mercibeaucoup fashion show on Wednesday, held at the IR1968 restaurant in Central.

Utsugi presented fashionwear for both sexes from her brand's kooky, avian-themed autumn-winter collection.

She was inspired to include owls, chickens and white doves as design elements after a trip to Belgium, where she saw surrealist Rene Magritte's painting The Big Family, which features a bird against a cloudy blue sky.

The show had models with faux hawk hair extensions prancing down the runway to loud Japanese pop-rock. The venue was packed, with celebrity guests such as singer Charlene Choi Cheuk-yin and actress Michelle Wai in the front row, also wearing the brand's quirky designs.

Mercibeaucoup, founded in 2005 under the Issey Miyake A-Net group, has also launched a game on its website for the collection.

Users play a bird that must fly through the sky dodging rings that threaten to shatter its 'dreams'. In the final stages of the game, the bird faces a fight against a large monster.