United Arab Emirates Country Report

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Discovery Reports

ADFS entices Asian investors to MENA region

Discovery Reports

PUBLISHED : Thursday, 27 September, 2012, 2:06pm
UPDATED : Thursday, 27 September, 2012, 2:08pm

As one of the leading brokerage firms in the UAE, Abu Dhabi Financial Services (ADFS) is a market-focused institution offering innovative and professional brokering services. ADFS has a history of providing the highest levels of customer service in financial management.

Targeting institutional investors, ADFS acts as a one-stop intermediation company focused on equity markets. It benefits from the extensive expertise in local and regional markets of parent firm National Bank of Abu Dhabi (NBAD). Global Finance ranked NBAD as one of the world's 50 safest banks and the safest bank in the Middle East.

ADFS is backed by NBAD, one of the best names around. It is a name that embodies exceptional understanding of the UAE market. Clients expect the same level of quality service from ADFS that they have come to expect from NBAD.

As NBAD embarks on rapid expansion across Asia, ADFS has the opportunity to carefully plan its business direction before establishing a presence in a particular market. NBAD plans to expand to six Asian countries, including Malaysia and the mainland, and ADFS plans to follow suit once it works out the ideal logistical set-up.

ADFS safeguards the interests of its customers through strict regulatory compliance. Defined by a culture of integrity and transparency, ADFS is the ideal partner for companies looking for market opportunities in the UAE and the rest of the Middle East and North Africa (MENA) region.

Adopting a three-pronged approach, ADFS combines superior sell-side research, in-depth knowledge of local and regional markets and world-class customer service to meet the demands of its clients.

ADFS is bullish on solidifying its base in the UAE and the MENA region, where steady wealth from the hydrocarbon sector has given investors confidence and opened up new investment opportunities. Prime sectors include banking, infrastructure, renewable energy, tourism, real estate and consumer-related markets.

The company also provides access to Qatar, Kuwait and the Kingdom of Saudi Arabia. It will expand its research portfolio to include Egypt. By evaluating market opportunities that yield the best results, ADFS helps its clients make informed investment decisions.

Building different brokerage channels is crucial for ADFS in helping with communication with its clients. ADFS complements face-to-face interactions with telephone and online platforms to provide fast turnaround.

For its online trading platform, ADFS empowers clients to buy and sell stocks electronically, manage their investment portfolio, create a personalised market watch and access a host of market analytical tools.

ADFS continuously invests in relevant technologies that further boost its execution and market trading tools. A newer and more robust online trading platform with heightened security will be available to investors and traders this year. With the online trading platform, ADFS empowers clients to trade markets and manage portfolios from anywhere in the world.

The company wields technology as a tool to revolutionise the brokerage industry. An advocate of transparency, ADFS received an award for implementing Extensible Business Reporting Language (XBRL) in the brokerage category. XBRL is an internationally recognised campaign to promote transparency in financial reporting.

ADFS is committed to transparency and maximum disclosures. It creates market stability and increased participation.

In tandem with this technological expansion, ADFS is also investing in its workforce. Professionals choose to work with ADFS because of its vision, name and track record. Having a talent pool well-versed in local and international regulations eases ADFS's entry into new markets.

New market challenges translate to opportunities for ADFS to expand in a balanced way. Open to bilateral execution agreements, ADFS plans to start dialogues with leading brokerage firms in Asia that are knowledgeable about the region's market dynamics. ADFS also acts as a bridge for Asian investors to explore a myriad of equity opportunities in the UAE and the MENA region.

ADFS wants to work with companies that match its cultures and standards. The company needs partners that feel that the name of an institution such as ADFS is important.