Netherlands Country Report 2012

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Discovery Reports

Lindor delivers mixing equipment with Gentle Touch

Discovery Reports

PUBLISHED : Friday, 05 October, 2012, 11:35am
UPDATED : Monday, 27 May, 2013, 4:24pm

Hoping to gain a foothold in the Asian market, Lindor aims to collaborate with Asian partners and agents to bring high-quality mixing equipment and patented mixing technology to the mainland and Southeast Asia.

Lindor is one of the most sought-after manufacturers and developers of specialised mixers, operating from the Netherlands since 1963. The company's state-of-the-art mixers are used in the delicate processing of dry food and beverages such as flavoured tea, instant drinks, baby food and cereals. Aside from catering to the food industry, Lindor also serves the chemical, plastics and pharmaceutical industries. Chemical products such as lithium-ion and nickel-cadmium battery powders, which are essential materials for electronic and hybrid cars, are processed with Lindor's mixing equipment.

Lindor's proprietary Gentle Touch mixer is special because it thoroughly mixes dry products without damaging the individual particles or affecting their properties. The mixing process does not generate heat and consumes only a quarter of the energy typically used in a machine with similar capacity.

The ability to provide mixing equipment to fit the specific needs of its clients is the secret to Lindor's success. "In our business, it is key to be able to make the link between the product and the application and deliver the processing know-how to make it a valuable step in a client's process," says managing director Bastiaan Soeteman.

The company works closely with multinational companies such as Nestlé and Unilever, and small and medium businesses across Europe and Asia. Japanese food and chemical companies are among Lindor's biggest clients.

Lindor is keen on introducing its cutting-edge mixing equipment in Asia through effective and long-time partners and agents. "I think it is important to find more partners to make a base in Asia. We have a testing facility in Japan. I am eager to have another testing facility in Southeast Asia accessible to Thailand, Hong Kong, Singapore and certain parts of China," Soeteman says.