Devotion to children grows apparel business

The dedication to care for and nurture children runs in the Lin family. Gleaning inspiration from the close bond of his paediatrician mother with her patients, chairman Eric Lin founded Les Enphants Group as a venue to develop meaningful partnerships with parents wanting to provide the best products for their children.

"Our garments are sewn with the love and care a mother shows her child," Lin says. "Our devotion to children is our lifetime career. Through our products, we want to be a part of a child's growth and development."

Lin pioneered the concept of a baby speciality store in Taiwan when he established the first Les Enphants store in 1971. After inaugurating five stores, Lin opened the business for franchising to ramp up the growth of the company and expand its footprint in Taiwan.

From research and development to production, Les Enphants goes the extra mile in ensuring the best craftsmanship for its own brands Les Enphants, Petit Chou, Sccore, Mynuno and NacNac. In tune with the changing tastes of its loyal clientele, Les Enphants also introduced high-quality European, Japanese and American brands such as Catimini, Familiar, Disney Babies, OshKosh and Roberta di Camerino.

Working with international brands is a way for Les Enphants to introduce many style varieties to the local market. It is also a channel for Les Enphants to market its products internationally.

With its distinct design and quality, Les Enphants has ranked as the No 1 retailer of children's apparel in Taiwan and on the mainland. It has 1,927 retail stores throughout Taiwan, the mainland, Indonesia, Singapore and Thailand.