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Right partnerships guarantee success for Cutting Edges

Discovery Reports

PUBLISHED : Monday, 15 October, 2012, 5:04pm
UPDATED : Monday, 27 May, 2013, 5:24pm

Making and supplying quality products for the earthmoving industry is second nature to Cutting Edges Equipment Parts, which celebrated its 50th anniversary in 2010.

From humble beginnings in the 1960s, Cutting Edges has grown to become the largest privately owned supplier of ground and engaging tools and heavy duty equipment parts for the mining, transport and construction industries in Australia and Asia-Pacific.

"Our strong relationship with our suppliers and business partners is critical to our success," says CEO and owner Richard Andrews. "Ethics is very important to us. When we look for partners - whether suppliers, distributors or agents - we look for companies with similar philosophies regarding customer service, product quality, value and drive to succeed by being proactive and innovative and by standing by our products."

The company works with long-term partners to develop products and share expertise in their respective fields. Such strong partnerships enable Cutting Edges to offer more than 20,000 products to suit equipment from players such as Caterpillar and Komatsu, along with its own products manufactured in Australia. It has offices and warehouses in every state and a national distribution network covering Australia.

Developing about 20 new products annually, Cutting Edges also incorporates modifications on about 50 existing ones to enhance productivity and reduce operational costs. The company has developed products such as the patented Dynaclamp, Dynashroud, Dynalock and R-Lock hammerless pinning systems, which cut downtime and improve safety by simplifying teeth replacement on draglines, shovels and hydraulic excavators.

The company recognises the customers' needs to reduce costs, increase productivity and develop high-quality and long-lasting products. "We work with our customers as their partner and not just as their supplier," says strategy and business development director Faye Duncan. "We advise our dealers on new growth opportunities. We listen to their customers' needs and assist them by supplying them with the right products." Cutting Edges accomplishes this by partnering with the right suppliers and by developing or improving products for the customer. "We strongly believe that by helping our customers grow, we too will grow," Duncan says.

Cutting Edges is strengthening its position on the mainland and the rest of Asia by pursuing serious and long-term partnerships. "Partners can count on our loyalty and in turn we are looking for quality, consistency and value," Duncan says. "We want to build long-term partnerships based on mutual benefit to serve our growing markets."