Fashion butt

PUBLISHED : Tuesday, 07 March, 1995, 12:00am
UPDATED : Tuesday, 07 March, 1995, 12:00am

I WAS surprised to see, in an advertisement for renowned fashion house Gianni Versace, a scruffily unshaven, good-looking man with a cigarette butt hanging out of his mouth.

Is the cigarette supposed to represent a 'with it' look in the advertisement? Doesn't the advertiser know that cigarettes can directly and indirectly cause cancer? What is the message Gianni Versace is trying to get across with this advertisement? T. KWA Jardine's Lookout