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MBA Education

Balancing romanticism with cold, hard realism

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Balancing romanticism with cold, hard realism
John Cremer

Entrepreneurship is something I’ve found fascinating ever since the 1970s, when the topic took on a new energy and business schools started to pick up on it. Back then I remember in particular going to a conference for bright people interested in being entrepreneurs. One speaker said his 43rd venture was the first to really work.

That made me realise that however good the idea and whatever the financial backing, starting a new business is never easy. I saw that again after leaving a senior position at Ernst & Young to set up the Graduate Management Admission Council, or GMAC. At the time, we had just four people, so one of my tasks at the end of every day was to take out the garbage. Somebody had to do it.

Getting a new enterprise off the ground isn’t all about enthusiasm, optimism and having what seems like a good business plan. Just as important – maybe more so in the long run – are hard work, long hours, 100 per cent commitment and being ready to turn your hand to anything.

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Fortunately, from what I see, business school courses on entrepreneurship focus very firmly on the practicalities. They aim to level the “romanticism” about starting a business with the necessary degree of hard realism.

Figures show around 25 per cent of students taking MBA programmes say their future plans include setting up a new enterprise. As a priority, though, they must understand that any start-up is a function of the availability of capital, from bank loans and venture capital to private equity and angel investors.

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Whoever puts up the money, however, doesn’t want to talk about ideas. They are looking for structure, timescales, projected balance sheets and prospects for a viable return on investment. The ideas must have market value and be executed well.

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