When the cold winter weather rolls in, it’s the perfect time to have a hot pot. The delicious meals have always been popular among Chinese people, but few of our ancestors could have expected this section of the catering industry – which has never been associated with fine dining – to one day emerge as a model of entrepreneurial success.
The chain offers free manicures and shoe shines for customers who are waiting for tables. Earlier this year, the company also broke ground by allowing Beijing and Shanghai customers to dine together via the internet, by seeing each other’s faces on flat-screen TVs in their private dining rooms.
The chain is reportedly so popular that business is robust even in the hot summer months. Its waiters and waitresses are known for their attentive, customer-orientated attitudes. The chain’s owner, Zhang Yong, a former factory worker from Sichuan, owes his success partly to his immense attention to the quality of service.
Putting aside the issue of how sustainable the business may be, China will only benefit from having more entrepreneurs who put customers’ interests above short-term gains. It is also high time for business schools to highlight the importance of sensitivity towards customer needs. This is inevitable in a global economy, where limitless new opportunities abound across national borders, along come with unprecedented competition. A commitment to better customer care is not necessarily a recipe for success, but will certainly give an enterprise a competitive edge.
According to recent reports, the operator of the American KFC chains in China – albeit still a major player in the mainland food industry – has seen revenue fall due to a softening economy, changing tastes and rising competition. With more choice naturally comes a fiercer fight for market share.