Norway Country Report 2013

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Discovery Reports

Jensen Mobler beds offer utmost sleep comfort

Discovery Reports

PUBLISHED : Tuesday, 05 March, 2013, 11:03am
UPDATED : Friday, 24 May, 2013, 5:16pm

A good bed spells the difference between a rejuvenating sleep and a restless night. As humans spend approximately one-third of their lives sleeping, the bed is critical to vastly improving the quality of life. Bed expert Jensen Mobler has built its brand on developing innovations that promote sleep comfort.

"Sleep comfort is difficult to quantify so at Jensen Mobler we say feeling is believing," says Jan Trygve Jensen, managing director. "We focus on innovation to always push the limits in achieving comfort."

Jensen Mobler upholds five brand values in creating beds: sleep comfort, health and safety, innovation, design, and confidence and quality.

Working with professionals who scientifically understand the human body, Jensen Mobler combines style with functionality in making tailor-fit beds. The company develops new techniques and explores the use of various materials to improve its bed collections.

One of Jensen Mobler's bestselling beds is the Supreme. Equipped with Jensen Aloy pocket springs, the Supreme offers extra-soft and extra-broad shoulder zone with built-in lower back support.

Jensen Mobler beds bear the Mobelfakta quality seal, which means they are compliant to Norwegian and international standards of firmness, durability, quality, flammability, stability, finishing and safety.

The Jensen Mobler brand resonates not just in the Scandinavian market but also in the European market. The company holds a big share of the premium market in the hotel industry.

Through distribution partners, Jensen Mobler sells its beds in 50 countries. The company plans to expand its distribution channel, looking for partners experienced in handling premium brands.

As part of Hilding Anders group, Jensen Mobler also aims to tap the vast network of the bed conglomerate for its foray into the Asian market.

"Our product has a place in a market that's starting to focus on quality. This is why partner-building is crucial in Asia and China," Jensen says.

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