Something novel brewing

PUBLISHED : Sunday, 21 May, 1995, 12:00am
UPDATED : Sunday, 21 May, 1995, 12:00am

Product placement is a familiar concept in movies when a director places consumer goods in a scene in order to generate extra income. Back Bites has learned that one of Hong Kong's newest novelists, financial journalist Peter Moreira, has managed to put a literary twist on the idea in his new work, A Grand Surrealist Act.


The book is set in the author's Canadian hometown of Halifax in Nova Scotia. Halifax is twinned with nearby Dartmouth, the home of Moosehead beer, the staple diet of many college students. The canny Moreira refers to the brew several times in the book, insisting that if he left it out of a tale set in Nova Scotia, it would be like writing about Russia without mentioning vodka.


To be fair, Moreira didn't receive a cent from the brewers, although the beer's Hong Kong importers donated a few cases to lubricate a celebration party to mark his novel's publication at the Foreign Correspondents' Club on Wednesday.


 

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