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An exciting year

Women's novelties have undergone a major upgrade, writes Vivian Chen

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Vivian Chen
Royal Oak Offshore Grande Complication
Royal Oak Offshore Grande Complication
If 2012 was a big year for Audemars Piguet to launch men's novelties in celebrating the 40th anniversary of its iconic sports watch, Royal Oak, this year is an exciting one for women.

Changes are afoot at the luxury watchmaker with new CEO François-Henry Bennahmias at the helm.

Appointed shortly before this year's SIHH, Bennahmias has been with the family-owned brand for more than 15 years and succeeded Philippe Merk. Bennahmias announced at a product presentation in Geneva, a new global campaign for a women's watch collection being launched at the start of next month.

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Royal Oak Automatic 37mm
Royal Oak Automatic 37mm
Judging from the SIHH collection, it is clear women's novelties have undergone a major upgrade.

Apart from the classic Royal Oak in 39mm case, the brand extended the collection with a feminine gem-set version featuring a 37mm, 18ct white gold case driving a calibre 3120, and limited edition Royal Oak Offshore Chronograph in collaboration with Dona Bertarelli and her Swiss female sailing team Ladycat.

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The new Royal Oak 37mm adopts a self-winding movement for the first time featuring a 22ct gold rotor that winds automatically and has a 60-hour power reserve.

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