Switzerland Country Report 2013

Moser-Baer keeps time system innovation within reach

Discovery Reports

PUBLISHED : Wednesday, 03 April, 2013, 6:54pm
UPDATED : Friday, 24 May, 2013, 4:45pm

Precision mechanics is exemplified by the iconic Swiss railway station clock, a 68-year-old design that Apple uses in its devices. It also defines Moser-Baer's legacy of time systems and clocks since 1938 - classic yet state-of-the-art masterpieces.

"We strive for a holistic approach in this business," says Jurg Lutz, Moser-Baer CEO.

"Our know-how is not only for the clocks and time systems - marketed under the brand MOBATIME - but also as an original equipment manufacturer. We find synergies in the market."

Moser-Baer has parlayed its know-how in precision mechanics and electronic components into cutting-edge solutions for medical devices, industrial facilities and institutional buildings such as hospitals and schools. The company has designed time servers and developed network management systems for critical traffic control components in infrastructure such as railways and airports. Headquartered in Switzerland, it has a global footprint with offices in Germany, the Czech Republic, Russia, India and on the mainland.

Active in Asia since the launch of Singapore's MRT system, Moser-Baer has participated in the development of railways and metro systems in Taiwan, India, Indonesia, the Philippines and Vietnam. With successful project deliveries at the Kuala Lumpur and Dalian airports, the company also has a pipeline of six projects on the mainland.

Scaling up in Asia-Pacific, Moser-Baer targets heightened engagements in Thailand, Vietnam, Indonesia and Australia. It welcomes partnerships with companies seeking to enhance their offering in the region's dynamic infrastructure market.

Moser-Baer is keen on creating new synergies with distributors of closed-circuit televisions, cameras, public address systems, ticketing and other systems in low voltage installation fields. With its customisation expertise, the company is prepared to meet price expectations in the region just as it developed affordable clocks to rev the institutional buildings market.

"We offer innovation and quality on high levels at a competitive price," Lutz says.