• Thu
  • Dec 25, 2014
  • Updated: 12:04pm

Attack of the advertising bimbos

PUBLISHED : Sunday, 25 June, 1995, 12:00am
UPDATED : Sunday, 25 June, 1995, 12:00am
 

THE depths to which PR folk will plunge for column inches never fails to amaze us, so as a tribute to Lane Crawford Express we feel we have to acknowledge the above offering. Quite why a Hong Kong company should advertise its wares with a blonde, blue-eyed doll (even if it does say 'made in China' on her back), with holes in her ears but no earrings, splayed legs and a peculiar joint around her midsection, is beyond us.


The point, apparently, is the two bits of fabric she is wearing, which are supposed to send us into paroxysms of desire for the swimwear on sale in Times Square. The promotion is a part of a push to promote Australian swimwear designers by the Australian Trade Commission. Is there a subtle point here about tacky bimbette surfies? Incidentally, the PR who rang up to check if we'd received this gift was called . . . Blondie.


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