Rim Polymers leverages CEH Group's strength
The increase of personal incomes in Asia is spurring demand for cars and appliances, expanding the business of equipment manufacturers in the region. Rising labour costs have also led to the growth of factory automation equipment, creating opportunities for Rim Polymers Industries to showcase its high-quality processing machines.
A leading manufacturer of polyurethane machines and plants, Rim Polymers serves multinational and key local corporations in the vehicle, refrigeration, building insulation, and oil and gas sectors.
"We work with our network in Asia-Pacific to supply quality machines, plants and services. We are dedicated to technological advancement and finding solutions," says Rim Polymers group president and CEO Oei Han Siang.
Passionate about innovation and adding value to services, Oei reorganised his father's 50-year-old trading company, CEH Group, and turned it into a technology-related business. Rim Polymers became one of three core divisions of CEH Group aside from factory automation, and trading and property.
As the company's customer base grew, Rim Polymers focused on strengthening its position by building its own quality machines to meet customers' requirements.
"We learned how to configure machines and make critical components," Oei says. "We work on a simple criterion: to apply the latest technology and build machines that provide better service and value. We call it 'GMA' for Good Machine Always." The GMA brand serves as the quality seal of Rim Polymers polyurethane processing equipment.
Global automotive parts manufacturers use GMA machines in their plants to produce steering wheels, headrests, instrument panels, glass encapsulations and carpet underlay, among others. The company services tier-one suppliers to automotive manufacturers such as Hyundai, KIA, General Motors, Volkswagen, Audi, Mercedes-Benz, BMW, Toyota and Nissan.
Rim Polymers also offers its state-of-the-art premix systems to the refrigerator industry. Pending patent approval, the systems enable the use of new-generation "green" blow agents that achieve better insulation and save material consumption for refrigerator makers.
Rim Polymers continues to expand, offering value in new sectors including alternative energy, where it is actively engaged in supplying polyurethane equipment to China's top 20 solar water heater manufacturers.
Headquartered in Singapore, Rim Polymers reaches markets in China, Japan and South Korea through CEH Group's network of 42 offices in 13 countries. Clients are free to approach Rim Polymers to discuss manufacturing concerns. These idea exchanges act as a springboard for the company's research and development activities.
"We build our relationship with our customers based on trust. This continually opens up learning opportunities for us," Oei says.