Singapore National Day 2013 - Part 2

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Discovery Reports

Ascendas redefines business spaces

Discovery Reports

PUBLISHED : Thursday, 15 August, 2013, 9:35am
UPDATED : Wednesday, 20 June, 2018, 3:44pm

Asia's growth over the past 20 years has changed the business landscape in many ways, with its rapid urbanisation and huge wealth creation in a short period of time. The biggest impact on companies is the attraction and retention of talent that is critical to power their continued growth.

As a result, developers face an urgency to create conducive work environments. Leading business space solutions provider Ascendas builds on its 30-year track record of developing holistic, sustainable environments for some 2,400 customers in manufacturing, research and development, logistics, business parks and commercial offices.

"Our customers require us to do two things. One, provide the best environment to help them attract and retain the best talents. Two, one landlord experience across Asia as they focus on their core business," says Aylwin Tan, Ascendas chief customer solutions officer.

First, Ascendas' response has been to adapt these requirements to conceptualise parks with integrated communities, which combine business, lifestyle, retail and hotel spaces.

One recent example is the Changi City@Changi Business Park, Singapore's first integrated development. It comprises ONE@Changi City, a business tower providing 650,000 square feet of quality business space; Changi City Point, a 200,000-square-foot retail mall; and Capri by Fraser, a boutique hotel-residence with 313 rooms. Changi City seamlessly integrates retail, hotel and office elements to meet the needs of a growing working community of multinational corporations at Changi Business Park.

Even for older projects, such as the International Tech Park Bangalore (ITPB), India, Ascendas has reinvented the development concept. Conceptualised in 1992, ITPB was India's first IT park and it set the benchmark for the design and masterplanning of IT parks in the country. The success of ITPB catalysed the development of Whitefield and contributed to the development of Bangalore as the "Silicon Valley" of India.

Home to 100 multinational and domestic organisations and more than 30,000 working professionals, the 69-acre lushly landscaped ITPB provides 3.8 million square feet of prime business space. It is seamlessly integrated with a new 200-room five-star business hotel, Vivanta by Taj, a 450,000-square-foot Ascendas Park Square retail mall, and a wide range of amenities. ITPB also features one of the largest multi-storey carparks in India, catering to the increasing car population.

This ability to fulfil customers' requirements did not go unnoticed. Ascendas was conferred last year the prestigious FIABCI (Federation Internationale des Administrateurs de Biens Conseils et Agents Immobiliers or the International Real Estate Federation) Prix d'Excellence Award for ITPB in the industrial category. This year, Ascendas won the Gold Award in the same category for the International Tech Park Chennai.

Second, present in 30 cities across nine countries in Asia, including Singapore, China, India, South Korea, Vietnam, Malaysia and Australia, Ascendas focuses on locations experiencing high growth.

"We prize our ability to identify interesting growth cities to grow with customers," Tan says. "We grow with our customers not just in one city but in many locations. A key success factor is to always understand how Ascendas and our customers can contribute and participate in the local economy. Articulating that will enable our customers to see the benefits of going into those locations."

Leveraging its pan-Asia footprint, Ascendas has successfully brought customers such as Citi, Infosys and C3i to Dalian Ascendas IT Park in China, relying on Dalian's capability as the early pioneer of IT outsourcing and its ability to serve the Japanese and Korean markets.

Located on Lushun South Road, the Dalian Ascendas IT Park is emerging as a thriving area surrounded by universities and research centres. It is also a hub for global corporations, including Konica Minolta, Johnson Controls and Nomura, to work together.

On its home turf, Ascendas is offering many new products in Singapore, catering to a continuously growing clientele. In addition, it is in the process of launching industrial parks in India and Malaysia. These will continue to set new benchmarks for the industry and offer future-ready solutions to its customers.

"We believe Ascendas can value-add to companies in Hong Kong and the world looking to set up in Asia. All it takes is a call and we will be happy to discuss how we can help you set up quickly, with the hallmark transparency, convenience and quality service and products," Tan says.