Building traditions
The brand will unveil two new models with treasured details, writes Gaynor Thomas
Any new release from Audemars Piguet is eagerly awaited by the world's watch aficionados. So it is especially exciting that the renowned house chose the inaugural Watches&Wonders for the unveiling of two new timepieces.
David von Gunten, CEO Hong Kong and China at Audemars Piguet, says that two new models of the brand's collection will be presented at this week's Watches&Wonders. They are the Millenary Minute Repeater and the Royal Oak Offshore LeBron James Chronograph Limited Edition.
The new Millenary Minute Repeater pink gold model "blends the long-standing tradition of minute-repeater construction, with the manufacture's very latest technical breakthroughs", the brand says. The Audemars Piguet escapement, for example, "perfectly embodies the brand's philosophy - to break the rules, you must first master them", the company adds.
The LeBron James Chronograph "is the first limited edition that we are launching" with the NBA star, "who has been our ambassador since 2011", von Gunten says, citing the timepiece's exclusive preview in Hong Kong on Saturday.
Audemars Piguet has a long-standing relationship with the Asian market, where von Gunten says customers have a fine and continually developing knowledge of the brand and haute horology.
The Hong Kong event is an opportunity to extend this relationship further by reaching out to a wider, younger audience, von Gunten says.