Seizing the moment
Brand to unveil several new models at exhibition as it looks to foster closer ties with Asian market, writes Gaynor Thomas
Watches&Wonders will give Swiss brands the chance to interact on a personal level with their growing number of enthusiastic Asian customers.
Alexander Schmiedt, managing director of watches at Montblanc International, believes such meetings will be a highlight of this week's exhibition, following the lead of Salon International de la Haute Horlogerie (SIHH), the premier watch showcase event held in Geneva.
"SIHH is the prelude of every watchmaking year, setting the pace. [Watches&Wonders] allows us to bring the spirit of SIHH to Asia," he says. "Most importantly, it presents a unique opportunity to show our novelties and also our watchmaking culture to clients who cannot access SIHH."
This watchmaking culture and the company's 100-year history are based on a philosophy of creating "heirloom collections that are passed from generation to generation".
Whether it is a writing instrument, a timepiece, a leather accessory or a piece of jewellery, a Montblanc product with its iconic white emblem denotes excellence.
Although the brand has had a solid presence in Asia for quite some time, Schmiedt is looking forward to using the exhibition to strengthen ties with consumers in the region. "This has been a very dynamic developing region for Montblanc over the last decade," he says. "This development and the ever-increasing number of clients interested in fine watchmaking in the region merit a world-class event."