In high-risk areas, such as finance and securities, most companies adopt a conservative and prudent business approach. For Asia Plus Securities, taking the path that other companies fear to tread leads to success.
"We always try to be the first in achieving things deemed impossible," says Dr Kongkiat Opaswongkarn, CEO.
Asia Plus Securities has carved a niche as one of Thailand's leading securities firms through its innovative services. It was among the first to offer a comprehensive finance research portfolio in the country, with access to 170 firms listed on the Stock Exchange of Thailand (SET) and covering 90 per cent of Thailand's market capitalisation. It also served as the financial adviser that brokered the first and largest merger and acquisition (M&A) transaction between Thailand's two largest department stores in 1996.
Boasting a diversified suite of services, Asia Plus Securities is an investment banking house with impressive track records in initial public offerings (IPOs), public offerings and M&A. Through IPOs, the company has been instrumental in raising HK$3.45 billion for clients in the past three years. This figure represents 28 per cent of the total IPO funding value on the SET and the Market for Alternative Investment, a platform for new fund-raising business opportunities with broader investment alternatives.
Asia Plus Securities also offers asset and wealth management services. Through the Wealth Plus wealth management arm, the company provides a portfolio of sound investments for its high-net-worth clientele. Asset Plus Fund Management, on the other hand, is a vehicle that provides investment alternatives.
"We have been active in providing foreign investment products with higher returns but equivalent risk to domestic investment, thus increasing the upside gain without compromising the risk," Kongkiat says.
Under these two operations, the company manages a net asset value of more than HK$9.71 billion.
Investment banking is a thriving business segment for Asia Plus Securities. Through its extensive network, it facilitates cross-border deals to help Thai companies expand locally and internationally. Asia Plus Securities advised a major local vehicle parts producer to acquire a Japanese auto parts company with worldwide production bases.
In addition to overseeing outbound investments, the company also serves as a conduit for inbound investments. It helps Chinese companies establish a footprint in Thailand.
Further opening Thailand's doors to foreign investors, Asia Plus Securities partnered with New York-based investment bank Jefferies in providing equity research on Thai securities and local equity brokerage services to Jefferies clients.
"For companies interested in coming to Thailand, talk to us at Asia Plus Securities. We are a Thai company that knows how foreigners think," Kongkiat says.
Asia Plus Securities