Thailand Country Report

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Cosmo Group carries on tradition of quality

PUBLISHED : Friday, 08 November, 2013, 4:02pm
UPDATED : Friday, 08 November, 2013, 4:02pm

A Thai family-owned and managed firm has been a strategic partner to many of the world's leading and prestigious brand names in the luxury industry for almost five decades, using its track record on quality as its only marketing tool. Cosmo Group caters to high-end timepiece manufacturers, providing tailor-made watch dials, cases, buckles and metal accessories, in addition to elegant packaging or gift boxes and presentation displays.

Cosmo has developed a high level of craftsmanship, mainly through its close partnership with Swiss society Gainerie Moderne that dates as far back as the 1960s. In serving its niche market, Cosmo offers a complete service platform, covering design and prototyping up to manufacturing and product distribution, thereby freeing clients to concentrate on building their brands.

"We produce quality, not volume, and focus on where we have expertise," says CEO Naruepon Techawatanawana, son-in-law of chairman Chairod Mahadumrongkul, who founded the firm in 1964. "To ensure quality, we forge personal relationships with our customers, establishing expectations from the beginning and working with them throughout the process."

Cosmo has grown to become a group of companies with two box production sites in Bangkok, run by Cosmo Group-Box, Cosmo Group-Dial and Prime Box, and a sister factory in China, operated by Hainan Midas.

The firm's expansion is attributed to a stable family management and dedicated staff. "We invest in making our employees highly motivated; this is the key to increasing productivity and operational efficiency," Naruepon says.

Cosmo combines Swiss know-how and innovation with Asia's production strength and values to serve luxurious brands in the automobile, spirits, watch, jewellery and food sectors.

Cosmo's packaging and displays emphasise the beauty of the precious pieces they carry - helping boost brand and product identity.

"The luxury market has a huge growth potential," Naruepon says. "In this industry, we are not merely selling products, but we're helping fulfil people's dreams."


Cosmo Group