DSGT captures Asian markets through localised strategies
With four decades of experience, five manufacturing sites and more than 1,500 employees, DSG International (DSGIL) is firmly established in Asia.
DSGIL is a holding company that operates through two major business entities in the region. Its main businesses are in manufacturing and marketing branded baby and adult disposable diapers. Founded by its chairman Brandon Wang in 1973, the DSG Group serves the East Asia region, primarily covering Hong Kong and the mainland. DSGIL supports the Southeast Asia markets through publicly listed subsidiary DSG International (Thailand) (DSGT).
Owing to market fundamentals such as a growing birth rate, an ageing population and increasing consumer affluence, DSGT further strengthens its presence throughout Asia while recognising market segmentation. DSGT promotes brand consumption for existing products and creates more with value-added specifications.
DSGT maintains brand equity for its disposable baby products, with trusted labels in Asia such as BabyLove in Thailand, Fitti in Indonesia and PetPet in Malaysia. For adult incontinence products, its Certainty brand has been a market leader in Thailand for many years.
Achieving rapid growth since its inception in 1994, DSGT has doubled its revenue in three years, from 3.4 billion baht (HK$850 million) in 2009 to 6.8 billion baht last year.
"We continually improve our tape and pants products, and launch new ones every 12 to 18 months with unique consumer benefits. We are the first in Asia to introduce baby diapers for night-time use," says DSGT CEO Ambrose Chan.
DSGT sells through multiple channels, including modern trade, retail stalls and hospitals. Over half of DSGT's sales come from Thailand, and about 40 per cent come from Malaysia, Singapore, Indonesia and export markets. DSGT looks into the sizeable markets of Indonesia, Vietnam and China for potential strategic partnerships.
"We look forward to creating synergies with local players with extensive selling and distribution capabilities to complement our marketing, product development and technology expertise," Chan says. "Such partnerships will enable us to accelerate growth through portfolio expansion in line with market demands, and geographical expansion to reach under-penetrated emerging markets."
DSG International (Thailand)