Thailand Country Report

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Diamond sustains growth with innovative building solutions

PUBLISHED : Friday, 08 November, 2013, 4:42pm
UPDATED : Friday, 08 November, 2013, 4:43pm

From selecting raw supplies to creating top-calibre construction materials, Diamond Building Products adheres to strict quality management every step of the way, providing quick delivery and excellent after-sales services for total customer satisfaction.

Diamond has more than three decades of expertise in producing and distributing roofing tiles. To expand its portfolio, Diamond has diversified into other building products such as concrete roof tiles and fibre cement boards. It also provides roof stripping and installation services under the trademark names of Diamond Roof, Adamas and Jearanai. Roofing materials comprise 60 per cent of its production, and wall materials make up 40 per cent.

"We have various categories of roofing, wall and flooring materials. We have everything you need to build a house," says Satid Sudbuntad, deputy managing director for sales and marketing.

Diamond takes pride in being a reliable partner, offering high-quality products at reasonable prices. Expanding at the rate of one project per year, Diamond has doubled its production capacity and registered 10 to 15 per cent annual growth rates over the past five years. Its bottom line grew by more than HK$20 million in the last two years. The majority of domestic sales come from its 6,000 agents, with various distribution channels including major Thai project developers and the modern trade such as do-it-yourself home depots.

Diamond's latest offer, autoclaved aerated concrete (AAC), is a lightweight concrete used in partition walls, roof panels and lintels. Compared to a conventional block, AAC is easier to make, more flexible and durable, and has better thermal and sound insulation which makes it energy saving.

"AAC is a growing market, so we have built new factories to expand our export capacity from 10 per cent to around 15 to 20 per cent," says chairman Prakit Pradipasen.

The company is exploring the possibility of building additional manufacturing facilities in the Asian region to further increase its export value. "We are looking to forging stronger partnerships with our local distributors and launching a marketing campaign that will encourage our local niche markets, including its project developers, to recommend our products to their customers," Satid says.

Aiming to be the better choice in construction materials and services, Diamond constantly upgrades research and development, and sources out raw materials to optimise production cost.

"We are a trusted name in Thailand and in our growing export markets such as Laos, Cambodia, Myanmar, Malaysia, the Philippines and further to China, Taiwan and India," Prakit says.


Diamond Building Products