OSC MBA Challenge teams turn plans into actions at Swire Christmas fair

After several weeks of planning and preparation, all the teams taking part in this year’s MBA Challenge for Operation Santa Claus (OSC) will get a first big chance to “go live” with their various fund-raising projects at the Swire Properties' White Christmas Fair in Quarry Bay.

The event takes places at Island East over two days on 6-7 December and the range of attractions and entertainments is sure to draw large crowds looking to join in the fun with friends and family.

^{Last year's Swire Properties' Street Party.}

Appropriately, the overall theme of the fair is “spreading Christmas cheer for charity”. Therefore, each of the MBA teams should have a more than receptive audience as they sell OSC merchandise at their booths and pitch some of their other ideas and projects designed to generate as many donations as possible for this year’s charity campaign.

In doing, there will be an element of friendly competition between the teams as they bid to show whose business strategy, sales skills and marketing concepts are most effective. But they should also be ready for the competition for attention from everything else going on as part of the fair.

Neighbourhood bars and restaurants will be laying on festive food and drinks and market stalls will be offering traditional Christmas gifts and delicacies. There will be live entertainment, including a capella singers and talented young actors, dancers and singers from the Hong Kong Youth Arts Foundation doing excerpts from well-known musicals.