For CIK Telecom, one principle guides its every business decision: the customer is king. Going beyond providing cost-competitive services, CIK dedicates itself to taking customer experience to another level.
"From the beginning, we knew our main focus should always be the customer. Our services and policies are based on this principle," says Jordan Deng, CEO.
As one of Canada's fastest-growing telecommunications and multimedia service providers, CIK leverages its wide network to connect large ethnic communities across major cities in Canada from west to east coast. With 30 to 50 per cent market share of the internet service for the Chinese community in Canada, CIK is also looking to serve other South Asian communities and the mainstream market.
Through its own advanced infrastructure, CIK offers Internet Protocol (IP) home phone, high-speed internet and IP television alongside long-distance and fax-to-email services.
In the telecommunications industry, where larger companies tend to offer similar services, CIK differentiates itself through exceptional service. Offering 24/7 multilingual support, CIK operates its own call centres in Canada, China and Vietnam to ensure a high quality of service.
Staying on top of industry trends, CIK is always eyeing technologies that can deliver more value for money to customers. CIK is also exploring various areas for business development. One area is the integration of home monitoring systems and home shopping applications into its service portfolio.
The development of more entertainment applications is another promising niche. In line with this, CIK partners with companies such as education channel CEC-TV and online video provider LeTV.com in China to disseminate wider varieties of foreign content.
CIK also works with hardware companies such as network and communications solutions provider Fujian Star-net Communication to capitalise on the fast-developing technologies on the mainland.
"We seek partners to help us best maximise our technology to expand into Asia. We're also open to working with like-minded companies from Asia interested in growing in North America," Deng says.