Canada Country Report 2014

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Discovery Reports

Aurum Group meets greater demand from Asia for brighter smiles

PUBLISHED : Friday, 21 February, 2014, 4:23pm
UPDATED : Wednesday, 10 June, 2015, 10:52am

As more people in Asia-Pacific enjoy increasing disposable income, it is not surprising that more dental patients desire to have beautiful smiles. The Aurum Group meets this interest with advances in dental technology and procedures, changing how dental offices worldwide practise dentistry.

Through proven implant-based restorative options and strong white tooth enhancement and replacement products, the Aurum Group helps dentists offer "new smiles" that look and function better, improving a patient's overall well-being.

Its commitment to staying on the leading edge in dental education drives the group's long-term worldwide success. The company studies with experts from North America and around the world covering all aspects of oral rehabilitation and smile reconstruction. It maintains a close partnership with the Las Vegas Institute for Advanced Dental Studies (LVI), a world leader in training dentists and laboratories on the latest dental techniques.

"Our LVI partnership lets us improve dental practices," says Hans Maier, president. "Supported by our training, dentists evolve from being simple dentistry practitioners to specialists that look at the entire mouth, the aesthetic and functional situation that impact the well-being of a patient. Known as the neuromuscular approach, the concept harmonises the relationship between the muscles of the mouth and neck, and the jaws and teeth."

The Aurum Group is equally committed to sharing its expertise with dental practitioners and patients. It is an approved and recognised provider of the American Dental Association and the Academy of General Dentistry. These affiliations allow the company to collaborate with universities and dental associations and share pioneering possibilities in the field.

The group's Aurum Ceramic/Classic division, one of the biggest and most advanced dental laboratories in Canada, is expanding in Hong Kong and Asia to supply innovative treatments. Employing proprietary solutions such as Cristal Veneers and SomnoMed sleep disorder dental treatments, Aurum Ceramic/Classic and the group's distribution company Cerum Dental Supplies continue to invest in modern equipment, techniques and solutions.

"We empower our people and the dentists they work with to grow," Maier says.


The Aurum Group