Dana Industries brings retail shelves to life
A striking visual feast guaranteed to attract consumer attention is what Dana Industries promises to deliver with its shelf signage and packaging solutions. Understanding that more than 70 per cent of shoppers' purchasing decisions are made in stores, Dana actively works with its clients to cultivate stronger brand recognition, boost sales and provide better in-store customer experience.
"We work hand-in-hand with customers to understand their needs. We find out which strategies work best. We are not just a supplier but we function as an extension of their company," says vice-president Frank Borges.
Using high-quality materials and employing innovative proprietary manufacturing techniques, Dana helps brands come alive in a retail setting with engaging and informative shelf talkers and signage. Major retailers such as Walmart, Toys "R" Us, Sobeys, FedEx, Hasbro and Carrefour trust Dana to enliven their shelves.
"We have methods of processing materials that differ from the industry standard," says president John Ricci. "Our production methods are industry leading, resulting in products that are second to none in our industry. Our patented process allows us to produce products better and faster. We are the 'Home of the World's Best Engineered Shelf Talkers'."
Dana has transformed shelf signage in Canada, the United States and Asia - key markets where the company established distribution networks.
With a growing demographic characterised by greater purchasing power, Asia is an expanding market for the company. Dana partnered with Euroswift Retail Creations, a display specialist in point-of-purchase and point-of-sale merchandising from Singapore, to leverage its extensive sales network in Asia. It has also established a manufacturing facility in Shanghai to cater to demands of customers from the region.
"We have a great deal of respect for the Asian market," Ricci says. "We are very passionate in supplying our service and are committed to supporting our customers. We go to great lengths to ensure success. This is what Dana can bring to Asia."