THE newspaper war intensified last night when news magazine Eastweek slashed its price from $18 to $8.
Eastweek is a sister publication of the Oriental Daily News, which started the battle more than a week ago by cutting its price to $2 in the face of competition from Jimmy Lai Chee-ying's Apple Daily.
Mr Lai publishes Next Magazine, Eastweek's rival and the market leader.
Editor-in-chief Cheung Kim-hung said the magazine would not cut its $18 price.
'We don't believe there will be a significant impact on our circulation,' he said last night.
But because of Christmas, the magazine had decided to print 'a few thousand' copies fewer for its issue due out tomorrow, Mr Cheung said.
Both magazines usually comprise two sections - one covering general, political and business news, and the second entertainment and lifestyles.